The business is currently run by the Farsi family’s fourth generation. New technologies have enabled lighter, more delicate pieces, and the brand’s longevity sets it apart in a competitive market.
LATEST NEWS
- Marrakech that captivated Yves Saint Laurent
- Sharjah opens entrepreneur support applications
- Architecture reflected in Marrakech’s jewels
- Brazil to resume fertilizer plant construction
- Syria expands air connectivity
- Mauritania receives funding for food security
- Brazilian cooperative exports açaí to Algeria
- Malaysia seeks to attract Brazilian businesspeople

