According to Gulfood director Mark Napier, the interest for dishes from the region has grown at the food sector fair to begin on Monday, in Dubai. Brazil will have over 50 exhibitors at the fair.
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Organized by the Brazilian Ministry of Development, Industry and Foreign Trade and the Export and Investment Promotion Agency, the delegation took 30 companies to Saudi Arabia and to the Emirates.
At the food sector fair in Dubai, the companies in the Apex mission to the Middle East plan to close deals with businessmen participating in the roundtables in Jeddah and the Emirates.
Companies participating in the Apex delegation to the region received orders for doors, as is the case with Adami, or left with advanced negotiations, as is the case with Somopar, in furniture.
Businessmen from Dubai are interested in expanding purchases from Brazil, but competition is strong and the value of products is essential. ‘The Brazil cost is heavy’, says an executive.
A seminar promoted in the emirate showed the regulatory framework and projects in the country. The meeting is part of the programme of the Brazilian delegation to the Middle East.
A Brazilian trade delegation participated in meetings with local businessmen in Jeddah. The event promises new export contracts.
Brazilian and Saudi organisations signed an agreement for promotion of bilateral business. The city on the Red Sea has a heated real estate sector.
QOD Cosmetic sells products for hairdressing salons in seven countries in the Middle East and North Africa. The company hopes to increase sales in the region with a line for end users.
The delegation organized by the Apex should take 30 companies to business roundtables in Saudi Arabia and the Emirates. Also, some 10 projects in Brazil will be presented to investors.
Natural Alimentos, from São Paulo, buys 300 tonnes of the product each month from Spain, Argentina and Portugal. Apart from oil, the company is also interested in Tunisian olives.
Ten companies from the country will go to Idex from February 17 to 21 in Abu Dhabi. The Middle East accounts for 20% of Brazil’s exports.
In an event promoted on Wednesday, the organisation presented figures and perspectives for the Arab market and discussed demands of companies who do business in the region.
The institution is seeking Brazilian banks to issue letters of credit for deals closed in Sudan between companies in both countries.
