São Paulo – The Santa Catarina state-based rubber items manufacturing company NSO Borrachas is in talks to export to Sudan, United Arab Emirates and Saudi Arabia. The company is based in the municipality of Joinville and this year, it has attended the Khartoum International Fair, in Sudan, and Automechanika, in Dubai, as well as taking part in a trade mission to Saudi Arabia and the Emirates held by the Brazilian Export and Investment Promotion Agency (Apex) with backing from the Arab Brazilian Chamber of Commerce. It was the company’s second time at the fair in Sudan, in the area organized by the Arab Brazilian Chamber.
The commercial director at NSO Borrachas, Karla de Mello Kalef, explains that negotiations with Sudan are at a more advanced stage, and that the company was visited by Sudanese executives in May this year. Presently, these three Arab countries are NSO’s export targets, but the company is aware that these doors do not open so fast. “You must be patient, you must win their trust,” she says. In Sudan, says Kalef, there are lots of unused tyres, and the company plans on supplying rubber mass to be combined with grinded tyres to create end products.
Presently, NSO Borrachas exports directly to the United States, Venezuela, Bolivia, Colombia, Uruguay, and it also sells to other countries via trading companies. NSO’s premier foreign market is Venezuela. The company’s most on-demand product overseas is rubber hoses for the auto industry.
NSO processes 90 to 100 tonnes of rubber per month into products for agriculture, sanitation, agroindustry, civil construction, the auto industry, consumer products and other segments. Products range from bands for planters and o-rings for sanitation to hoses for buses. The items are mostly targeted at industry, but NSO also serves the replacement market.
The company was established in 1980 by the chemical engineer José Antonio Barcellos de Mello with the slogan “We do what the others don’t” (Fazemos o que os outros não fazem). The engineer’s plan was to make special items, and the company has been in the same line of work since. His wife, , Sarah Maria Ernest de Mello, has helped build NSO, working on the management front. NSO is a family business currently managed by the second generation, but the founding couple remain the president (him) and vice president (her).
Contact
NSO Borrachas
Telephone: +55 (47) 3419-7676
Website: www.nso.com.br
*Translated by Gabriel Pomerancblum
