São Paulo – The 11th World Retail Congress will take place from April 4 to 6 in Dubai, the United Arab Emirates. This is the second edition ever to happen in a non-european country, and the second in the Arab country. The information is from the Dubai Chamber of Commerce and Industry.
This year’s theme is “Reimagining the consumer experience.” Organizers are expecting 1,500 participantes attendees, who will engage in discussion with 150 industry specialists over subjects including transformation and innovation, the importance of and what really motivates consumers.
Speakers will include delegates from the likes Coca-Cola, BMW, Bacardi, Debenhams, Google, Walmart, Macy’s, Adidas, Inditex, Elisabeth Arden and even FC Barcelona, the soccer team.
According to DCCI, retail sales in the UAE are expected to reach USD 54.45 billion this year, fueled by the launch of e-trade site Noon.com, which saw USD 1 billion in investment. An additional 85,000 sqm of retail space are also expected to go online this year in the country.
“is with great pleasure that we return to Dubai for the 11th edition of the World Retail Congress, building on the success of last year’s event. As the leading international retail destination and a recognized global trading hub, Dubai is the perfect location for the Congress, bringing together leaders of this $22 trillion global industry,” said World Retail Congress chairman Ian McGarrigle, according to a DCCI statement.
In 2016, the congress brought together 100 retail specialists from 65 countries. Speakers Como included executives from companies such as Tommy Hilfiger, Jo Malone, and Solomon Lew.
Find out more at www.worldretailcongress.com.
*Translated by Gabriel Pomerancblum