São Paulo – Marco Tieman, co-founder and CEO of HSC Alliance, spoke about global trends and opportunities in the halal market during the third edition of the Global Halal Brazil (GHB) Business Forum, organized by the Arab-Brazilian Chamber of Commerce (ABCC) and FAMBRAS Halal Certifier in São Paulo.
“It’s good to recognize the importance of international trade and relations between the Muslim world and non-Muslim countries. Halal is not static—regarding halal certification, blockchain technology is being introduced to streamline certification and audits. We’ve also seen an increase in halal-compatible ports with transport and storage for livestock, as well as halal cargo inspection,” said Tieman.
During his speech, the HSC Alliance CEO also highlighted the importance of sustainability. “In halal ecosystems, we need to cover sustainability components to simplify things for smaller players. We must work so that raw material and product producers can focus as much as possible in an industrial zone. Doing this reduces costs and boosts innovation.”
GHB sponsors include MBRF (Marfrig – BRF), MODON (Saudi Authority for Industrial Cities and Technology Zones), Seara, CaraPreta Carnes Nobres, EcoHalal, Emirates, Grupo MHE9, Laila Travel, Prime Company, and SGS, with catering by Água Mineral Frescca and Pão & Arte Frozen Bread.
Strategic partners include the Islamic Chamber of Commerce and Development (ICCD) and Islamic Chamber Halal Services (ICHS). There is also institutional support from Brazilian beef industry group ABIEC, Brazilian Beef, Brazil’s chicken and pork lobby ABPA, Brazilian Chicken, International Halal Academy, and the Union of Arab Chambers (UAC).
Report by Rebecca Vettore, in collaboration with ANBA
Translated by Guilherme Miranda
