São Paulo – Some of the products that the Arab countries are showcasing at this year’s APAS Show are typical sweets, from the most popular in Brazil like baklava to items like mamoul, barazek and halqoum. Two sweets companies from Jordan are exhibiting in the stand of the Arab Brazilian Chamber of Commerce (ABCC). APAS is Latin America’s largest supermarket trade show.
A company that specializes in Arab sweets is Aghati for Sweets and Ice Cream. The founder of the family company has worked with sweets since 2009, but the brands was only established in 2016. They have now 45 products sold in different packs, including some assortment packages.
The company has exported to countries in the Middle East, North America, and Europe. “This is the first time we participate in this particular show in Brazil, and we want to break into this market,” the brand’s executive Anas Homsi told ANBA.
Another sweets brand is Anabtawi Sweets. The Jordanian Palestinian company was founded 45 years ago. “We have the largest sweets factory in the Middle East, 28 stores spread across countries like Iraq, Jordan, Palestine and Egypt, as well as distributors in the United States, Canada, France, Saudi Arabia, and Qatar,” the company’s general manager Nael Anabtawi said.
The company now wants to expand to Brazil and the other countries in Latin America, with a special interest in Chile, too. Anabtawi specializes in baklava but also has gluten-free, vegan and organic sweets. The brand also sells industrialized coffees, especially in Turkish and Arab preparations.
Here’s more on this:
- Fresh or frozen food: Egyptians offer both at APAS
- Arabs showcase coffee, olives and packaging at APAS Show
- Jordan seeking to gain ground in Brazil’s food market
- Date exporter, Jordan seeks to sell to Brazil
Translated by Guilherme Miranda
