São Paulo – The Brazilian beauty giant O Boticário will have one hundred outlets by 2021 in e-commerce, retailers, drugstores and beauty salons in the region of the Gulf Cooperation Council (GCC), which comprises the United Arab Emirates, Kuwait, Bahrain, Saudi Arabia, Oman, and Qatar. The announcement was made by the brand’s Dubai-based partner since 2017, Millennial Capital.
Since then, O Boticário has created a retail channel on the emirate and now has flagships in Dubai Mall, Mirdif City Centre, Deira City Centre, Dubai Hills (under construction) and Dubai Downtown while plans are already in place for seven more stores in the UAE by end of 2021.
“Our vision centers on working alongside [O Boticário] to develop the local operation and elevate it to a leading position in the beauty sector in the UAE,” commented Millennial Capital founder Andreea Danila.
According to a Millennial Capital’s MENA Beauty Care Report, Saudi Arabia retains the highest market share, 33.2%, in the MENA’s beauty care sector, which continues to grow at 8.5% per annum. The UAE market stands higher in terms of spending per capita on beauty, more than twice the global average. In recent years, new players like O Boticário have stepped in and gained market share weighing on the gradually shifting consumer focus to quality and natural ingredients.
Founded in 1977, O Boticário is the largest fragrance player in Brazil, with more than 4,000 stores and, besides Brazil, operates in 15 international countries. In addition to fragrances, it sells body care items, facial care items , makeup, deodorants, soaps and shampoos. The brand does no animal testing and invests 1% of its revenues in forest conservation.
Translated by Guilherme Miranda
