São Paulo – Two Brazilian companies participating in the 29th edition of the Khartoum International Fair, in Sudan, have already scheduled meetings with local businessmen. The representatives of NSO Borrachas, a rubber manufacturing company, and Diplomata, which processes poultry and food in general, will meet with local investors in the next few days. In addition to these companies, Baldan, KeplerWeber, Brazilian Sudanese Agribusiness, Irriger and BRF are showcasing their products at the booth organized by the Brazilian foreign ministry (Itamaraty) and the Arab Brazilian Chamber of Commerce for the multisectorial event.
The managing and commercial director for NSO Borrachas, Karla de Mello, claims that the company is already seeking buyers. Out of NSO’s product line, she presented products for civil construction, basic sanitation and agricultural implements. “There is a stronger demand for replacement parts for agricultural machinery. However, I have also come to showcase our civil construction material,” she says.
According to Karla, the potential Sudanese clients currently purchase these parts from Turkey, but want to find similar products with higher quality. “I believe the market has potential. For us, it is a way to help them, and also a way to learn about a different culture,” she says.
Rafael Andrade, a representative of Kaefer International Trading, the exporting arm of poultry company Diplomata, claims that there is a strong demand for staple foods in the country, such as rice and sugar. “Meat is still little consumed here and they show little interest in it. Some company might want to set up a plant here, but I believe this is not yet the time to export chicken to Sudan. Per capita consumption is still low, but they seek staple foods. For these, the potential is strong,” he says. He has meetings scheduled in the country up until the end of the event, next Wednesday (1st).
Arab Brazilian Chamber executive Simone Rojas claims that the Brazilian booth at the fair is receiving many visitors. “They have not closed any deals yet, but the fair is only beginning,” she said.
*Translated by Gabriel Pomerancblum
