Browsing: árabe

Egypt’s Al Arabi Publishing and Distributing company was established 48 years ago by the current owners’ parents. The two siblings found in Brazilian books a way of bringing to their readers the reality of a society far from their own.

A meeting held by the ESPM college in São Paulo discussed the challenges brands face to become recognized. In a sector panel, the Marketing & Content director of the Arab Brazilian Chamber highlighted the importance of collaboration between companies and attention to brand identity.

The Arab Brazilian Chamber opened on Thursday (25) the collection of books and maps from the Middle East as well as records of the Duailibi family. Items are in the library of the institution and were donated by advertising executive Roberto Duailibi.