Kaly syrup and Meridiano coffee are Brazilian brands that have won costumers in the Arab region. The companies’ sale executives talked about how they entered and grew in the market.
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In a roadshow organized by the Embassy of Brazil in Abu Dhabi and the Arab Brazilian Chamber of Commerce, executives visited six emirates and found a booming market niche.
The Embassy of Brazil in Abu Dhabi, in collaboration with the Arab Brazilian Chamber, is set to hold a coffee roadshow to several chambers of commerce across the United Arab Emirates starting Monday (17).
Droughts and frosts affected the productivity of coffee plantations in the region of the largest coffee cooperative in Brazil, Cooxupé. According to the entity’s president, logistical issues could also hamper shipments in 2023.
Vanusia Nogueira, from the Brazilian Specialty Coffee Association, was chosen to lead the International Coffee Organization, which she takes on with the challenge of modernizing.
In total volume, shipments declined 25% compared to August 2020. Cecafé informed the main reason for the downturn is the continuation of logistical bottlenecks in global maritime transport.
The volume purchased by the bloc in the first four months of the year was 678,000 bags of Brazilian produce.
Arab bloc imported 19.2% more coffee from Brazil in 2020 from the previous year. Highlights are North African countries. Algeria bought 310% more coffee from Brazil.
From the farm to the package, Ducoffee takes care of the entire process. Brazilians own a farm in the Alta Mogiana region in São Paulo and process and roast their own beans there.
A company that sells ‘rare’ products from Brazil, Nativo has Santo Agostinho coffee in its portfolio. What sets it apart is that the beans are produced and roasted in Brazil and then sold online in the UAE.
New regions of prominence on the national stage share the cultivation around and deep into the woods. This experience takes place where the culture seems unusual, such as Rondônia and Ceará.
The Arab Brazilian Chamber is bringing enterprises to the Algiers International Fair, alongside the Embassy of Brazil in the country. Company Ortelan Café is showcasing its products. The Brazilian stand was visited by Algeria’s interim president.
Brazil shipped out over 1 million bags to the Arab market from January to September. Until August, exports had been declining.