Out of Brazil’s industrialized coffees, instant is the top export, accounting for 98% of shipments last year, exporting group Cecafé reported. Industry leaders say growth prospects are good.
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Based in Araxá, Minas Gerais, the farm was a pioneer in the Cerrado Mineiro region and stands out in specialty coffees. Read the third story in ANBA’s series on coffee farming.
In a roadshow organized by the Embassy of Brazil in Abu Dhabi and the Arab Brazilian Chamber of Commerce, executives visited six emirates and found a booming market niche.
In a mission to Brazil, the CEO of Dubai Multi Commodities Centre has visited Minas Gerais, Espírito Santo and São Paulo. In the headquarters of the Arab Brazilian Chamber, he addressed businesspeople and talked about what he wants from the relation with the country in sectors such as coffee and marbles.
The Arab Brazilian Chamber of Commerce is seeking out parties interested in getting closer to the DMCC free zone, which receives, processes and exports products like coffee from the UAE. The Gulfood show could be a favorable space for talks.
The cupping was organized by the Brazilian Embassy in Riyadh, Saudi Arabia. The event took place during the International Chocolate & Coffee Exhibition in the capital city of the Gulf country.
The volume purchased by the bloc in the first four months of the year was 678,000 bags of Brazilian produce.
Brazil’s Falcafé trading company exports all over the world and is focused on the Middle East. The company buys from small farmers and has cared for the environment for over 20 years.
The first quarter of this year saw Brazilian coffee exports to Arab countries climb 37%. Demand went up for green coffee beans as well as instant coffee.
Brazilian businesswoman Maria Eduarda Becker has made her career in Dubai, where she founded Três Marias Coffee and partnered up with trading company Ally Coffee in the MENA region. Innovating during the pandemic, she launched an instant coffee made from specialty beans, a pioneer product in the Middle East.
The 2019/2020 crop-year saw sales from Brazil to Arab nations slide. Total exports had second best result on record.
Brazil shipped out over 1 million bags to the Arab market from January to September. Until August, exports had been declining.
