After clearance, Granja Faria reaches for Saudi market

Brazilian company participated in the mission of the Ministry of Agriculture to four Arab countries and already started trying to sell liquid and powdered eggs to Saudi Arabia as soon as the market was open.

Isaura Daniel
isaura.daniel@anba.com.br

Dubai – As soon as the announcement that Saudi processed egg market was open for Brazilian products, Granja Faria started working on selling to them. The animal health certification for Brazil to export to Saudi Arabia was issued during the visit of the minister of Agriculture, Livestock and Supply, Tereza Cristina, to the Arab country last week.

“We’re been after this market already. We talked to some people from here that know the market well, made some surveys, now more trade-oriented,” Granja Faria operational director Cleber Souza Martins (pictured above) told ANBA during the mission. Before that, the company only saw the market from the perspective of its clearance. Granja Faria was part of the delegation that accompanied the minister.

The company operates in two fronts, poultry genetics, with fertile eggs and day-old chicks, and commercial eggs, which includes whole, powdered and liquid eggs. The company has nine fertile egg and chick units, as well as six commercial egg plants. They are in Rio Grande do Sul, Santa Catarina, Paraná, Goiás, Mato Grosso and Tocantins.

Powdered and liquid eggs that broke into Saudi market are used mainly as ingredients in the bakery industry. “The mission met what we’ve discussed inside the company, which is to reach out to new markets, look into options to not remain just in the domestic market and have a high-quality product that we can supply to other countries,” said Martins.

Granja Faria exports all of its products, except the chicks. The Arab market represents almost half of its fertile egg exports, Martins said. The company exported some commercial eggs to Dubai, United Arab Emirates. “It’s a project that is just beginning,” he said.

The mission of the minister Tereza Cristina, whose delegation Martins was part of, visited Egypt, Saudi Arabia, Kuwait and the UAE. The minister had meetings with authorities and representatives of agriculture and health organizations in every one of these countries, while the businesspeople had trade appointments. The Arab Brazilian Chamber of Commerce organized seminars in Egypt, Saudi Arabia and the UAE.

Translated by Guilherme Miranda

Isaura Daniel/ANBA

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