Dubai – Seven Brazilian enterprises are exhibiting at the Arab Brazilian Chamber of Commerce at Beautyworld Middle East, the leading beauty and cosmetics industry show in the Middle East. The stand has been organized by the Arab Chamber as part of a mission in partnership with Brazil’s National Confederation of Industry (CNI), led by the Federation of Industries of the State of Goiás (FIEG) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil). The trade show will run from this Monday (15) to Wednesday (17) in Dubai, the UAE, and the Brazilian exhibitors are introducing new products, especially in hair care.
Richée Professional is launching export-only product Synergy. Export manager Juliana Camilo explains that the protein-based product is chemicals- and formaldehyde-free. The hair product company already ships product to Arab countries, including the UAE, Saudi Arabia and Oman. Richeé has an office in Dubai and has been on the market there since 2016. In addition to its professional line, the brand offers daily care items like shampoos and masks.
Korban Professional, out of Indaiatuba, São Paulo, is exhibiting in Dubai for the first time. Its organic, vegan Protein System works as a straightener and comes in biodegradable packaging. The sustainability-driven company already sells to countries including the USA, Uruguay and Russia, and is now looking to break into the UAE.
Vitta Gold, which ships 90% of its exports to Arab countries, is setting its sights on expanding. “We have been selling to Arab countries for five years. The goal now is to find distributors and increase our visibility across the region,” says sales manager Hiba Bachir. To that end, Vitta brought its new Spa line to the expo, as well as hair and beard care products. Its items are available in countries like Lebanon, Egypt, Syria, Kuwait, UAE, Morocco and Qatar.
And Keep Cosméticos CEO Willians da Rocha said the professional hair care company is working on a new, yet-to-be-named brand. “It’s a new project that we will kick off with this anti-aging product. We have brought that with us to give people a little glimpse of it,” he said, explaining that the Keep brand will continue to focus on hair products only. Rocha has been in the industry for six years. He launched the company about a year ago, and ships to countries like Iraq, Morocco and Qatar. “Ninety percent of our sales are exports, but we are thinking of expanding domestically as well. We believe there’s technology and quality products in Brazil,” he said.
And also featured in the stand is Samba Brazilian Style, which has joined Beautyworld for the second time. “Last year this we made lots of contacts. We found clients in Iraq as a result of negotiations made here,” Samba CEO Felipe Murarosaid. This year, the export-only company has brought its hair product line, and it’s hoping to find new countries to sell to.
Argila Kimberlito do Brasil is offering products made from clay sourced from Arquiduana, Mato Grosso do Sul. International business director Luciano Didier said this is the company’s third time at Beautyworld Middle East. Items on offer include a hair treatment line including shampoos and creams, as well as facial products including exfoliants and masks.
And Timage Cosmetics Industry is showcasing its hair products at Beautyworld for the first time. It already ships to Bahrain, Saudi Arabia, Oman and Egypt. “We have been exporting for two years, but we’re investing heavier in Arab countries due to strong demand. We figured, ‘why not invest where our product is sought after?” said Timage sales executive Lidiane Andrade. The standout feature of the brand’s hair straightening products is keratin, which is known in Arab countries as a Brazilian product.
Translated by Gabriel Pomerancblum
