Egyptian brands are at Fispal targeting Brazil

Egyptian Commercial Office in São Paulo exhibits products by 21 companies in its stand at the food service show that runs until Friday in São Paulo.

Thais Sousa

São Paulo – The Egyptian Commercial Office in São Paulo brought 21 brands to exhibit at the Fispal Food Service trade show. “Ninety percent of them are not operating in Brazil. So, we brought their products to understand the market and see if there is demand,” consul and Office head Mohamed Elkhatib told ANBA this Tuesday (11). The Egyptian stand is supported by the Arab Brazilian Chamber of Commerce. The show runs until next Friday (14).

Most of the products are foodstuffs. They include olives, dried tomatoes, herbs, spices and artichokes by the companies Wadi El Nil, El Badr, and Green Valley. Arab items such as tahini (sesame condiment) and halva (sesame-based sweet confection) by Alzahraa and Alfares are also exhibited. There are also dates by Egyptian Export Center and Linah farms, as well as herbs and spices by Egy Group, Retaj, and Herbs Egypt.

Other brands at the stand are Elbaraka, with hibiscus; SFII, with olives and dried tomatoes; Mom’s food, with products such as hummus (chickpea paste); Blendy, with juices; Wadi Food, with olives; Inagro Tiba, with herbs and spices; EG Gate, with herbal foods; Amman foods, with the Egyptian drink “sobia;” and Elkomy, with tamarind.

Besides foodstuffs, there are Eastern Company, which deals with tobacco and cigarettes, and narguile essences by Elnakhla and Taj.

Brazilian brands

While Egyptians are canvassing the Brazilian market, some Brazilian enterprises are getting ready to break into Egypt. At the trade show, coffee company Café Utam told ANBA it’s planning to export to Arab countries. No date has been set for the plans to be rolled out, but studies have been conducted and a presentation has been translated into Arabic.

Also featured in the expo is Açaí Santa Helena from Pará, which is structuring itself out to reach Middle East markets. Its flagship açaí product, for instance, is already halal certified – an attestation of fitfulness for consumption by Muslims.

Quick facts

Fispal Food Service
June 11 – 13, 1 pm – 9 pm
June 14, 1 pm – 8 pm
Expo Center Norte, São Paulo, SP

Translated by Guilherme Miranda & Gabriel Pomerancblum

Thais Sousa/ANBA

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