Nature Foodtech, a Brazilian company recently established by Davi Sierra, will launch an innovative product at the food and beverage show in Dubai to take place from February 20 to 24. The dates used in the bar come from Abu Dhabi, also in the United Arab Emirates.

Initiative by Arab government and private agencies provides for the use of an advanced digital platform to connect different players of the food industry, including exporters, importers, and providers of services like transport and logistics.

Companies embracing digital transformation tend to be more successful in international markets. In an interview with ANBA, UFRGS professor Alejandro Germán Frank spoke about the subject and gave tips on what it takes to transform into digital.