In this opinion piece, Marina Figueiredo, executive president of Braztoa, the Brazilian tour operators association, examines travelers’ growing demand for authentic experiences, purpose and a sense of identity.

Egypt’s national football team was given a festive welcome at Cairo International Stadium on Monday (13). The country is celebrating its best-ever FIFA World Cup performance after reaching the round of 16, where it lost 3-2 to Argentina despite having taken the lead during the match. ©Khaled Desouki/AFP