Entrepreneurs from the state exporting food to Muslim countries were called to expand this trade, certifying their products as halal. The Arab Brazilian Chamber and ApexBrasil are conducting a project aimed at the halal market.
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The cities of Belo Horizonte, Uberlândia, and Pouso Alegre will have events on the halal market and certification on April 11, 24, and 26, respectively. Registration is open to food and beverage companies.
The Brazilian company has a farm and plant in Minas Gerais and controls its entire production chain, from raising animals to selling proteins to consumers. Quality, consistency, and standardization are the three pillars of the company, which already exports to some Arab countries.
Pérola pineapple juice concentrate is exported to over 20 countries across nearly every continent. Company wants to expand its market share in the Middle East.
As Muslim population and economy grow, the market focused on them thrives and drives up halal certification, experts pointed out in workshop in Dubai.
Representatives of 11 Brazilian companies are in the United Arab Emirates to participate with the Arab Brazilian Chamber in the Gulfood food and beverage show, which starts in Dubai this Monday (20).
The group will include certifiers and aim to spread knowledge about the market and halal certification, among other tasks. The project seeks to boost exports of halal food from Brazil.
The Arab Brazilian Chamber announced the events of the Halal do Brasil Project to be held on the sidelines of Gulfood in Dubai, UAE. A workshop and a networking cocktail are scheduled.
The Gulf country was the primary buyer of eggs in the accumulated result for 2022 and the second leading poultry protein shipments, behind only China.
The partnership aims to help 500 Brazilian small- and medium-sized food and beverage enterprises to break into Islamic markets over the next three years.
The growing population in urban areas has been one of the drivers of the change in Arab consumption, said an economist during event on the region’s market and halal certification.
Brazilian food processor BRF said it will form a joint venture with Halal Products Development Company in a bid to develop the halal industry.
The third edition of the free course ‘The Islamic World’ began this Wednesday (17) and will end on September 9 in a hybrid format.
Ali Ahmad Saifi (pictured below), CEO of certifier entity CDIAL Halal, pens an article detailing why halal certification is a sign of quality and safety not only for the Muslim community but consumers in general.
