Bruna Garcia Fonseca
São Paulo – The first day of Food Africa trade show in Cairo, Egypt yielded over seventy connections for the stand organized by the Arab Brazilian Chamber of Commerce and Brazil’s embassy in Cairo. This is the first time the Chamber participates with a space at the event. Food Africa started this Monday (9) and runs till Wednesday (11).
The Brazilian pavilion features two Arab Chamber member companies, Mato-Grosso-based grain company Popcorn, which sells a range of beans, popcorn and chickpeas and already exports to countries in Asia, Europe, Oceania, Africa, and North America; and Rauscher Commodities Traders, which brought coffee and black pepper – its main products – to the show but also exports sugar, rice, chia, cardamom, saffron, vanilla, poultry, beef and soy. Its commodities are from Brazil, Argentina, Spain and Guatemala. The company now exports to 17 countries, including Egypt, Algeria, Sudan, United Arab Emirates, and Saudi Arabia.
Despite occurring at the same time of Sial Middle East, which takes place in Abu Dhabi, UAE, the show’s turnover was great, said Arab Chamber events coordinator Tâmara Machado, who’s in Cairo. “The show is packed. Only today we met over seventy great connections as well as potential members. Many are interested in the Arab Chamber services and participating in Brazilian trade shows such as Apas and Anufood,” she said.
Representatives of the two companies participating in the stand are also happy, Machado said. “The Arab Chamber participation in the show is very important, Egypt is an extremely important market for Brazil and the demand for Brazilian products is super high,” said the coordinator.
Egypt is the third largest Arab importer of products from Brazil, mostly foodstuffs, only behind Saudi Arabia and the UAE. Year-to-date through November, Egypt purchased USD 1.73 billion in products from Brazil, remaining the most important African country for Brazilian exports. In the food and beverage industry, the North Africa bought USD 2.8 billion from Brazil year-to-date, mainly driven by Egypt at USD 1.265 billion.
11 am-7 pm
38 Corniche al Nil – Alia Tower 15th floor – Maadi
Translated by Guilherme Miranda