Pedro Bottesi Neto is one of the few Brazilian executives in Arab companies. In Riyadh, Bottesi is the Business Development director at Maaden, the largest Saudi mining company.

Project Sinhá Recicla, which comprises 17 artisans in Uberlândia and sells to the United States, Portugal, Switzerland, England and Germany, wants to reach Middle East and North Africa countries.

The company headquartered in Paraná inaugurated its first shop abroad last month, in City Stars shopping centre, Cairo. Apart from lingerie, Arab women are going to find beach fashion and home wear.

Sales to the Arab world totalled US$ 1.037 million up to July, expansion of 23%. The Saudi market was responsible for purchases, being the third main importer of Brazilian oranges in the period.

The award-winning Biruta Mídias Mirabolantes, which specializes in unconventional marketing, is seeking foreign companies interested in advertising products and brands in Brazil.