São Paulo – The Arab-Brazilian Chamber of Commerce (ABCC) will host the launch event of the book Brasil e mundo árabe: Negócios, marketing e diplomacia econômica aplicada [Brazil and the Arab World: Business, Marketing, and Applied Economic Diplomacy], written by ABCC former president Rubens Hannun at the institution’s auditorium in São Paulo on Tuesday (11). There will also be a discussion about Brazil’s relations with the region. Registration is open and free of charge.
The debate will feature guest experts: Guilherme Quintal, Partner and Head of Global Market at eB Capital, who was VP and Operating Partner of the Saudi fund PIF; Grazielle Parenti, Head of Global Value Chain at Syngenta; Walker Lahmann, Executive Director at Eurofarma, also responsible for Institutional Relations and New Markets; and Virgilio Carvalho, representative of the São Paulo State Government’s Department of Tourism and Travel. The discussion will be moderated by biographer Elias Awad.
In addition to them, the event will feature speeches from the preface contributors—Brazil’s former President Michel Temer and Union of Arab Chambers Secretary-General Khaled Hanafy. Representatives from the ABCC, Fambras Halal, and H2R Insights & Trends will also speak.
The book
Published by Grupo Novo Século, Hannun’s book emphasizes the importance of Brazil’s trade relationship with the Arab world, business opportunities in the region, real-life negotiation experiences, and successful company cases that avoided mistakes and adapted their products, services, marketing, and communication processes to the local culture. Hannun is a businessman, marketing strategist, market researcher, and currently serves on the Advisory and Deliberation Board of the ABCC.
Quick facts:
Launch of the book “Brasil e Mundo Árabe: Negócios, Marketing e Diplomacia Econômica Aplicada”
Featuring a debate on Brazil-Arab world relations
February 11, 2025, at 6 PM
ABCC Headquarters
Avenida Paulista 283/287, 11º Andar, São Paulo, SP
Register here
Read more:
Brazil hits record trade surplus with Arab nations
Translated by Guilherme Miranda
