Women executives to discuss Low Touch Economy in webinar

Next Wednesday (15) will see the Arab Chamber host an online conference organized by its women’s committee, which will be launched on the occasion. Female executives from Brazil, Egypt and Saudi Arabia will be featured.

Isaura Daniel
isaura.daniel@anba.com.br

São Paulo – A new way of doing business based on minimal client-purveyor contact is coming up amid the Covid-19 pandemic. This will be the topic of an Arab Brazilian Chamber of Commerce (ABCC) webinar next Wednesday (15) from 9 am to 11 am. The online event was organized by the ABCC women’s committee, which will be officially launched on the occasion. It will feature executives from Brazil and the Arab countries, with simultaneous interpretation available into English and Brazilian Portuguese.

Yomna El Sheridy will be speaking from Egypt

The new way of life forcefully ushered in by the new coronavirus is changing the way businesses relate to clients and suppliers alike. The webinar is intended to help these businesses find ways to adapt to this new reality, which requires putting in place policies to keep people safe.

Natalia Klafke of Radix will be featured

“This is how we live now. When we go to a supermarket we avoid contact. We are avoiding going out, and so we don’t come into contact with people that much. Our work has become decentralized, with everyone in their own homes. This is how people are living now, and it will have a very great impact on business,” said ABCC women’s committee president Alessandra Frisso.

She believes this will be a big lesson for businesses. “Enterprises will need to factor in the health of their employees and their clients,” she argues. Physical and mental health will need to be part of corporate strategies,” according to Alessandra, who’s the director of research institute H2R – an ABCC member company.

Sarah Ayed M. Al Ayed will be speaking from Saudi Arabia

Alessandra believes women will be the great catalysts of the low-touch economy. The webinar will feature all-female speakers. The idea is to have them share what they have learned about doing business in times of pandemic – including what isn’t working out. “This is a time in which getting things wrong and then learning and relearning needs to happen really fast. This is what we will bring to the table, we’re going to share what we have learned,” she says.

The webinar will feature Jeddah Chamber of Commerce and Industry board member Sarah Ayed M. Al Ayed, of Saudi Arabia, and Special Foods director and CEO and Business Women of Egypt 21 president Yomna El Sheridy, of Egypt. Featured speakers from Brazil will be Radix Engenharia e Software general manager Natalia Klafke and Paypal Brasil senior director of global customer services and site leader Ana Paula Kagueyama (pictured at the top of this story).

The webinar will be kicked off by ABCC president Rubens Hannun, with moderation by ABCC commercial manager Daniella Leite. Also to be featured are the directors of the WAHI – Arab Chamber Women’s Committee: Claudia Yazigi Haddad, Janine Bezerra de Menezes, Silvia Antibas and Alessandra Frisso. Women from ABCC member companies will participate by asking questions to the speakers. Click here to register free of charge.

Translated by Gabriel Pomerancblum

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