São Paulo – The Arab-Brazilian Chamber of Commerce (ABCC) took part in the 10th Tourism Expo held from Thursday (7) to Saturday (9) at the Ceará Events Center in Fortaleza in northeast Brazil. On two occasions, the ABCC’s internationalization projects manager, Fernanda Dantas, presented the workshop “Tourism and Hospitality for the Halal Market,” highlighting opportunities for tourism companies to work with Muslim travelers.
Halal products and services are those that can fit for Muslim consumption. Products cannot contain alcohol or pork. In tourism services, for example, a halal-certified hotel must indicate the direction of the holy city of Mecca in its rooms and provide copies of the Quran, Islam’s holy book, so guests can perform their daily prayers.
During the workshops, Dantas presented market data on the halal public, including projections that the halal economy—one of the fastest-growing in the world—is expected to reach USD 10.8 trillion by 2027, with average annual growth of 4.8%. Halal tourism alone is projected to generate USD 384 billion in revenue, according to figures from the State of the Global Islamic Economy Report presented at the event.
“I believe our participation opens opportunities to work with this sector, which is very broad and includes businesses such as restaurants, tour operators, hotels, and travel agencies. The Islamic market has the strongest growth prospects, with a young and connected consumer base. Brazil is also highly attractive, offering many forms of tourism, including beaches, forests, and sustainability,” Dantas said about the opportunities presented by both the Islamic market and Brazil in the sector.
She said participants showed interest in learning more about halal and how to serve the halal public. This was the first edition of the Tourism Expo held in Brazil’s Northeast and gave regional tourism operators the opportunity to explore new consumer markets for their destinations. The ABCC’s participation in the event was the first result of a partnership signed with the Ministry of Tourism.
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Translated by Guilherme Miranda
