From the Newsroom
São Paulo – Brazilian poultry industry Vibra Group was rewarded in the category most innovative meat or poultry product during Gulfood Innovation Awards, which occurred in the first day of Gulfood, February 17, in Dubai. Gulfood is considered one of world’s largest food shows in the world. The company participated for the 5th time, the first with its own stand.
The group owns the brands Nat, Avia and Agrogen, and the prize was granted for the product Griller Nat Verde, a launching presented during the event that involves animal wellness, 100% vegetarian (soy- and corn-based) feed, chickens raised in exclusive farms with no antibiotics.
“We are honored for this award that put us even higher in the foreign market. For us in the Vibra Group, being granted this award during one of the most important foreign shows of the sector also confirms we are on the right path, according to our innovation principles, to offer the international market a high-quality product,” stated Vibra Group trade and marketing director Flávio Rogério Wallauer in a press release.
According to the company release, Nat Verde line has been developed in Brazil for around three years, with different products in its portfolio. The Griller poultry was a product developed specifically for the foreign market, smaller in size – as preferred by the Arab market – and slaughtered when the bird is around 20 days old. For the Brazilian market, the birds are slaughtered when they are around 30 days old.
Vibra Group has worked for 50 years producing and selling poultry under the brands Nat and Avia, and is among the leaders in the genetic multiplication area, genetics of bird matrices, under the brand Agrogen, associate of the American Cobb-Vantress.
The group owns all of its production chain, including hatcheries, labs, farms, feed factories, and slaughterhouses, which serve the domestic market and more than 50 countries.
The company headquarter is in Montenegro, Brazil. It also owns slaughterhouses in Pato Branco, Ibejara D’Oeste and Sete Lagoas, Brazil, and a business center in Dubai, United Arab Emirates, which obtained 32 new clients from that region in the last year. The company was left out of the Saudi embargo against five Brazilian plants.
With more than 18 production units employing more than 4,000 people, Vibra includes a network of around 700 families of integrated producers.
In 2018, the company started the Centro de Inovação Vibra (Vibra Innovation Center) in Montenegro, which is considered the first center for research and development of poultry products in South Brazil.
Translated by Guilherme Miranda