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The conference held in Abu Dhabi presents and discusses trends in the communication sector with the use of new digital tools and reaffirms the importance of journalistic coverage on topics that are already a reality, such as global warming. Bruno de Sá represents the Brazil-Arab News Agency at the event.

Besides foreign currency earnings, the benefits of operating overseas include gaining brand awareness, and learning and adapting to global market trends. Challenges, on the other hand, are planning, getting a skilled staff, and complying with rules and regulations of each country, as well as costs.

International Relations students from São Paulo’s FMU met with the institution’s president, Osmar Chohfi, and the Marketing & Communication vice president, Silvia Antibas. They learned about the diplomatic and commercial relations between Brazil and the Arab countries.