São Paulo – Municipal export and investment promotion agency São Paulo Negócios is hosting an international market-driven event on Monday (21), featuring onsite group mentorship for companies looking to export. The 2nd SP International Business Day will also include meetings for businesspeople with delegates from chambers of commerce and consulates, among them the Arab Brazilian Chamber of Commerce.
Registration will be available through Monday, 6am for the lectures program, which includes mentoring. All slots are taken for one-on-one meetings with consulates and chambers of commerce. The event opens with accreditation at 8am and will continue until 5pm at Palácio do Comércio, in the Largo São Francisco Campus of Fundação Escola de Comércio Álvares Penteado (Fecap), in São Paulo.
Speakers for the event’s opening will include Fecap dean Edson Simoni, Banco do Brasil international superintendent Paulo Eduardo da Silva Guimarães, Brazilian Trade and Investment Promotion Agency (Apex-Brasil) Quality and Competitiveness manager Ana Cláudia Barbosa and SP Negócios president Juan Quirós. A master lecture at 9:45am will delve into the case of Spanish ceramics company Roca Cerâmica, whose entry strategy into Brazil involved the acquisition of established local brands.
Afterwards, concurrent actions will begin. From 9:45am to 1pm, registered businesspeople will sit down with chamber and consulate executives. Prior scheduling was done based on the countries of interest represented by the organizations. SP Negócios executive director for Business and Exports Silvana Scheffel Gomes (pictured above) said the goal is for companies to get information on the countries and their business environments, to help them prepare their entry strategies.
From 11am until late afternoon, international success cases will be presented simultaneously, and mentorships will ensue. Exporters will tell their stories to small groups and will be available for Q&As, giving suggestions and tips to international entrepreneurs. It will be a kind of group mentorship, according to Silvana. During the day, participants will join in for training in so-called pitch labs, to learn how to introduce themselves quickly.
Delegates from companies like Biscoitos Itamaraty, Chemyunion, FAME, Dinda Foods, Arcelor Mittal, Braseco, Duratex etc. will recount their success cases. There’ll be lectures on aspects of foreign trade, followed by mentoring, from institutions including Apex-Brasil, Fecap, Instituto Nacional do Plástico (INP), the Brazilian Micro and Small Business Support Service (Sebrae), Banco do Brasil, and Fundação Getulio Vargas (FGV).
In the afternoon, industry associations will discuss their export promotion projects. The program ends with a lecture on international market entry strategies, from Escola Superior de Propaganda e Marketing (ESPM) professor Diego Bonaldo Coelho. For the wrap-up, SP Negócios executive directors Silvana Gomes and Silvana Buzzi will discuss technologies and their impact on international trade.
The majority of registered companies are affiliated with SP Negócios/Apex-Brasil program São Paulo Exporta, which promotes goods and services exports by São Paulo-based companies in connection with Fecap’s exports program (Programa de Qualificação para Exportação – Peiex). The 2nd SP International Business Day relies on institutional support from IBREI, Sebrae-SP, Banco do Brasil, the Brazilian Postal Service, and several industry-specific entities and associations. Member companies from participating organizations, including the Arab Chamber, have also enrolled.
Translated by Gabriel Pomerancblum