Marina Sarruf*
São Paulo – Brazilian companies have already closed deals on the second day of the Hotel Show, a fair turned to the hotel sector, that began on Sunday (22) and ends today (24), in Dubai, United Arab Emirates. One of them was Nadir Figueiredo, a producer of glasses, refractory products and glass plates, which has already closed the sale of 14 containers to clients in Egypt, Syria and Pakistan.
"The companies are satisfied with the results of the fair, many have already made contacts and deals. There are companies that are selecting representatives for the region. This is a market that needs greater Brazilian presence," stated the Foreign Relations and Foreign Trade advisor of the Science, Technology, Development and Tourism Secretariat of the State of São Paulo, Aline Cardoso, who is participating in the event.
According to Aline, the visitors of Hotel Show are qualified and are showing interest in Brazilian products. "We have very good business perspectives," she said. According to Aline, apart from company Nadir Figueiredo, Cristais São Marcos, a producer of glass and crystal products, from the state of Minas Gerais, also in southeastern Brazil, is going to ship four containers to the Arabs.
Although company Nadir Figueiredo is participating in a fair in the Middle East for the first time, the company already exports to Jordan, Saudi Arabia, the United Arab Emirates, Kuwait, Lebanon, Syria and Egypt, among others. "Our participation in the fair is to provide assistance to our representative in the Middle East, to meet our clients and to improve the relations," stated the company trader, Leila Fernanda Inácio da Silva.
According to Leila, the main products exported to the Arab countries are wine, champagne, water and other glasses, table wear, like plates and cups, and refractory products, the Nadir Figueiredo novelty. "This year we have already shipped 10 containers of refractory products to Saudi Arabia and five to Egypt," he said. In each container a total of 6,000 products are sent.
According to the trader, the Arab market represents around 5% of company exports and with the fair the perspective is to increase business by 5%.
Participants
Participation of Brazilian companies at the Hotel Show is the result of a partnership between the Arab Brazilian Chamber of Commerce (CCAB) and the Science, Technology, Development and Tourism Secretariat of the State of São Paulo. In all, eight Brazilian companies are present in the Space São Paulo, which has an area of 72 square metres.
The companies are Amazônia Fibras Naturais, which makes furniture, Fruitland, a producer of jams, sweets and chocolates, Foneplan – screens for image projection -, Pozzani Cor e Design, which offers hotel and coffee shop products, Rempar, of hotel products like soaps, slippers and shower caps, Topema Professional Kitchens, fridges, cookers and ovens, apart from Nadir Figueiredo and Cristais São Marcos.
*Translated by Mark Ament
