Different regions of Brazil are investing in specialty product to offset higher costs stemming from worker protection during harvesting. However, the industry is unsure about sales of higher value-added product, with cafés closed for over three months now.

Having tools to tell the story of a product since its production until it arrives at its destination is a plus for companies intending to export. In webinar hosted by the Arab Chamber on Wednesday (1), specialists explained how end-to-end traceability helps showing the quality of the product to the consumer.

There is strong worldwide demand for the forage plant, which is considered the best feed for animals including dairy cattle and horses. Saudi Arabia is a major importer, and over the long haul, if output goes up, Brazil can start selling to the Arab countries.