Egyptian international sales of dates reached USD 40 million last year, and the country’s Food Industry Export Council aims to reach USD 100 million by the end of 2024. The South American market is one of the focuses.
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Despite being the world’s largest date producer, Egypt accounts for only 4% of the product’s global trade. But the country has pursued a strategy to produce more internationally demanded cultivars.
Some Arab products imported to Brazil can be found in the country’s Christmas dinner.
The Brazilian market increased its imports of dates in the last years. The fruit is sought after by the fitness niche but is still poorly known among consumers in general. In 2020, imports decreased due to the pandemic.
The heritage of Chapada do Araribe in Cariri, Brazil, is the subject of study of Moroccan researcher Nabila Jebbouri. She advocates for the site to be recognized by UNESCO.
Egyptian Export Center HB and the Orient Group, which export mainly to Africa and Asia, are looking into the Brazilian market. Egypt is the biggest date producing country in the world.
Production of the fruit could reach 330 thousand tonnes in 2020, said the country’s minister of Agriculture, Samir Taïe.
Egypt’s stand in the São Paulo expo was visited by restaurant and coffeeshop professionals interested in the items on offer, as well as meetings with Brazilian importers.
Egyptian Commercial Office in São Paulo exhibits products by 21 companies in its stand at the food service show that runs until Friday in São Paulo.
Products on offer from exhibitors in the Arab Chamber pavilion include fresh dates from Tunisia and canned beans from Lebanon. The São Paulo Supermarkets Association expo opened on Monday and will run until Thursday.
The chamber’s stand will have food and personal care exhibitors from Lebanon, Tunisia, the UAE, Egypt and Jordan. The show starts on Monday in São Paulo.
The event’s opening this Wednesday (1) was attended by the ambassador of Brazil to the UAE, Fernando Igreja, and the head of the Arab Brazilian Chamber of Commerce’s Dubai office.
The Emirati brand that produces dates stuffed with almonds covered by chocolate already sells to the Brazilian supermarket chain Zaffari. The goal now is to attract chains such as Carrefour and Pão de Açúcar.
Al-Rwad is a family company producing Medjool dates and will be present at food and beverage fair occurring from March 12 to 14.