Brazil’s participation at WETEX fair in Dubai stands out

The water and energy exhibition ended this Thursday. The Brazilian pavilion, set up and managed by the Arab Chamber, was praised by the event’s organizers.

Bruna Garcia Fonseca

São Paulo – Brazil stands out in the sustainability and renewable energy fields. The assessment was made by the vice president of the Dubai Electricity & Water Authority (DEWA), Yousef Ebrahim Al-Akraf (center, in the picture above). He visited the country’s pavilion at the water, energy, technology and environment exhibition WETEX 2018 this Thursday (25), the last day of the event in the United Arab Emirates.

“Brazil is a very important player in the sustainability and renewable energy field and plays and important role in our (Gulf) region. The interest of visitors at the fair reinforced the importance of Brazilian technologies to us, and [showed] there’s a promising future for the sector,” said the executive. WETEX is organized by DEWA and the Brazilian pavilion was an initiative of the Arab Brazilian Chamber of Commerce.

To Al-Akraf, Brazil’s first participation in the exhibition with an exclusive pavilion was a breakthrough. He added that WETEX has positioned itself as a very successful exhibition to the Middle East.

“The Brazilian pavilion welcomed a great number of visitors and we noticed that the brand Brazil is very easy to sell in this sector. Talking with business owners from across the world, we have seen that they relate the country with the sustainability issue, in that we have so much natural resources, rivers, the Amazon Forest and a vast biodiversity,” pointed out Rafael Solimeo (second from left to right in the picture), the Arab Chamber’s executive of International Business, who attended the exhibition.

Solimeo told that even with only four companies, plus the Arab Chamber, the pavilion attracted considerable attention for being Brazilian. He made a positive assessment on the event. “WETEX was very good to Brazil. The Arab Chamber took the first step, putting aside the good, old commodities to break new ground, diversify trade relations with this business field,” he concluded.

Brazil’s ambassador in the UAE, Fernando Igreja (second, from right to left in the picture), also visited the Brazilian pavilion. Igreja underscored the importance of Brazil’s first participation in the exhibition. “For next year, we plan to include in our work programme the suggestion for a larger participation in this technological innovation fair, since this is a key sector of Dubai’s economy, and Brazil has shown to be ever more active in this field across the world,” he said.

Translated by Sérgio Kakitani

Press Release

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