São Paulo – Dubai will host the Marketing & Sales Conference Middle East from January 27 to 29. The event, which is organized by the Federation of Chambers of Commerce and Industry of the United Arab Emirates, will have workshops and lectures with some of the top marketing specialists in the world about the best and most modern strategies to achieve success in business.
According to information from the event’s organizers, there will be presentations on innovations in advertising and marketing in an increasingly dynamic market, with much competition and where there is an increasing offer of good products and services.
Some of the themes to be approached in the three-day conference are “How to see your business as your customers do, and give them what they really want”; “How to uncover a clear competitive advantage and how to promote it to prospects”; “Why headlines are always more effective than clever slogans and tag lines”; “How to maximize sales results and develop a Sales Success Blueprint for your company”; and “How to get the news media and other organizations to promote your company and products”.
The lectures and presentations are directed at sales managers and directors, marketing managers and directors, brand specialists, CEOs and company owners.
Confirmed speakers include Stuart Ayling, chief sales strategist at Australian consultancy company Marketing Nous, with the lecture “Maximizing the Impact of Sales Training: Discover how you can squeeze the most value out of your sales training program”; Marketing and public relations specialist David Avrin, with the presentation “It’s Not Who You Know, It’s Who Knows YOU! – How to build your business by building your brand”; and Sarah Messer, who leads the Media teams at research company Nielsen, and will speak about “Using data from today’s connected world to impact your marketing for business success”.
Service
Marketing & Sales Conference Middle East
January 27 to 29
Hotel Al Murooj Rotana, Dubai
For more information, please visit the website http://sm-me.com/en/
*Translated by Silvia Lindey
