The Brazilian brand has a franchisee in Jordan and is working to expand in the region. If it comes to fruition, the prospect of having manufacturing operations there could help increase its foothold in Arab markets.

Out of the kitchen of Yamani Assaad come brigadeiros, camafeus, cupcakes and other delicacies. In the Bekaa Valley, she cooks for different types of events and once prepared 3,500 sweets for an engagement party.

In October, the Holy Spirit University of Kaslik, Lebanon will host a colloquium on cultural interactions between Latin America and the Middle East. Registration for scholars and artists is open until July 30.